Choose Love


At Wren, we donate a percentage of our profits to our partner charity, Choose Love. The money directly supports pregnant refugees, along with babies and small children in the countries where Choose Love operates and will be spent on breastfeeding support, baby meals, new-born care packs and antenatal care.

Every time you buy a Wren Bundle (and there are six to choose from), we’ll send a percentage of the sale to Choose Love. In fact, why not go for the ‘Bundle of Love’, which includes a hands-free breast pump and Choose Love’s iconic babygrow. For every individual babygrow we sell, we’ll send 80% of the proceeds straight to the charity. 

We hope you’ll join us in supporting this amazing organisation which is making a real difference to the lives of refugees and displaced communities all over the world.

Who are Choose Love?

Founded in 2015, Choose Love started life in order to support refugees in Calais, France. Since then the charity has grown into a global organisation that provides aid to refugees across the globe.

The charity does whatever it takes to assist displaced people, providing everything from hot meals to lifesaving search and rescue boats, medical consultations to mother and baby care.

What do Choose Love do for women and children?

Women and girls make up around 50% of refugees. Those who are pregnant and caring for children are especially vulnerable and they’re often living in situations that no child should experience, under constant fear for their safety.

For displaced women, pregnancy and childbirth can be a time of extreme stress and anxiety with very little access to care. Choose Love provides vital services for women and children at a time when they need it most, establishing:

  • Baby growth clinics
  • Emotional support and therapy groups for parents
  • Breastfeeding support
  • Nutritional and developmental care
  • Medical services
  • Child and infant mental health services
  • Educational opportunities. 

In 2021, the charity distributed over 110,000 baby meals and 6000 new-born care packs. It facilitated over 2000 antenatal care consultations and provided one-to-one support for 60 pregnant women and new mothers.

None of this would be possible without public support and there are still millions of women and children in need of loving networks that bring them closer to care.

Accent Dot

Bundle of Love

Help refugees today

You can by support them by purchasing a Bundle of Love or a gorgeous Choose Love baby grow.